Thursday, June 12, 2008

What Can E-commerce do?


E-commerce is becoming more and more popular. Businesses are all trying to get their products online. More and more consumers shift themselves to online trading. Why are these happening?! Below are some points regarding this issue.


1st: Reduce cycle time
By having an e-commerce website, business can operate 24 hours. This can reduce unnecessary mailings and phone calls from customers and to suppliers. Besides, by eliminating middle man, businesses now can sell directly to their customers. This can reduce both the transportation time in between producer, middle man and consumers, and also the profit margin of a particular product! Workflow automation can eliminate the traditional way of order processing which consumed a lot of time. Nowadays, shipping, stock level, stock site, and payment verification are all done automatically in real time!

2nd: Improve employees’ empowerment
Employees who are working with e-commerce technology are normally self-managed. They have the authority to made decisions as they do not have a direct superior supervising them. Moreover, some employees even have the permission to maintain or setting up a creative website for the company. Besides, companies also empowered their workers to response to customers’ enquiries (email) without having to report to their manager. With the database, intranet and extranet, employees have more authority to access to corporate information as compare to those old days.

3rd: Facilitate customer support
With an e-commerce website, companies can now provide their customers a more advance customer support system. For example, most corporate websites provide online FAQ (frequent asked questions) section as a self-help customer support. If the customer cannot find his answer in the FAQ, he can also send an email to the contact link that is posted on the website. Normally these emails will be answered in a short period. Besides, some websites will also have their companies’ hotline posted on their websites. Customers may call the hotline and be served by the operator.

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